[31/08-09/09/15] Braderie de Lille [EN]

[Gerald Trybunes]

Lille is the place to be for all the bargain hunters in the world
Current event


As usual on the first weekend of September in Lille, the Braderie (a major event that consists in a huge car boot sale in different parts of the city) will take place under the sun - believe it or not. This will be the best occasion for the professionals as well as for the private individuals looking for a bargain or a heart stopper.
In 2014, the organisers counted 15,000 exhibitors and 2,500,000 visitors (only 20,000 according to the police). This event, without doubt, gives a boost to the local tourism. Everyone hopes huge financial fallouts. Indeed, even the seaside stations of the Côte-d’Opale hope that the tourists will spend some time on the seashore, and the same for Paris, only 1 hour away from Lille, for its image of France, and of course the Eiffel Tower.

Finally, the organisers of the Half Marathon that takes place at the same time are expecting several thousands runners.


Choice n°1 : You don’t react.
A car boot sale, really ? What’s next ?

Mystery effect :


Choice n°2 : Set up a specific planning system for your flights to or from LIL, BRU and CRL.
You launch a new campaign with flash sales on these destinations, strengthen your flight schedule and improve the reception conditions. In addition to that, you invest in the sponsorship for the Half Marathon (a 10% discount on the flight for every runner) and you sell some aeronautic antiques on the Grand’ Place of Lille. The costs of the whole campaign (promotion, hiring of temps, chips for every passenger) come to :
Bronze player : 2M$
Silver player : 6M$
Golden player : 12M$

Mystery effect :


Choice n°3 : And what about the seaside ?
You set up special offers that combine the Braderie and the seaside, or even the Braderie, the seaside and Paris, with the same measures as for choice n°2. The costs come to :
Bronze player : 2M$
Silver player : 6M$
Golden player : 12M$

Mystery effect :