Rugby World Cup 2015
Fictitious event - 20 countries fight each other for the first place of the competition
The Rugby World Cup takes place once every four year. This is the opportunity for around twenty teams to come face to face in a turnament, that aims to determine the best Rugby Union team in the world. The prize for the winners : the famous Webb Ellis Trophy.
This year, the World Cup will take place in England. The event will attract around 2.4 million spectator in the stadiums and several billions all around the world.
The economic impact could come close to $ 4.5 billion, and therefore be profitable to the airlines that have a hub in the concerned countries.
Choice n°1 : You don’t react.
You don’t like rugby. Soccer is better.
Mystery effect
Choice n°2 : You organize a huge advertising campaign.
You start up a very wide-ranging communication campign all around the hubs situated in the participating countries. You take the choice to give your customers a cap and a Tee-shirt to support their country, but it has a cost :
Cost for Bronze player : $ 10M
Cost for Silver player : $ 50M
Cost for Golden player : $ 100M
Mystery effect :
Choice n°3 : You make an agreement with the English government.
Your Finance Manager Jean Kaye and your secretary go to London in order to create a partnership for the duration of the Rugby World Cup. This business trip aims to serve better the English hubs for this big rush. But not only : you woud like to arrange your entrance fee in those hubs.
Bronze player : $ 15M
Silver player : $ 70M
Golden player : $ 120M
Mystery effect :
